End of module evaluation

End of Module Student Evaluation

BA (Hons) Illustration

Module Code: OUIL504 Illustration 1: Production & Presentation

Name: Kieran Jeffery

Student ID:Kj256457

Please identify where the evidence for each of the learning outcomes is within your submission and how well you feel you have met the learning outcomes. Please also grade yourself in relation to the learning outcomes using terms:

> poor, satisfactory, good, very good, excellent (Note- This is so that the team have an understanding of how well you feel you have done. It is not an indication of the actual grade you may receive.)

Learning Outcome	Evidenced where? Blog, Visual Journal, Roughs, Final Illustrations, Stings, storyboards, development sheets etc.  (No more than 75 words)	Your grade Using words: > poor, satisfactory, good, very good, excellent
5A5:  Demonstrate an informed understanding of issues relating to image, media, format and context through the delivery of solutions to identified visual problems. (Knowledge & Understanding -  Critical Awareness)	Through the process of using roughs and storyboards, I have acknowledged the problems that the brief has created and I have aimed to understand and solve them. Roughing and developing ideas helps the direction in which my project is going whilst considering important elements such as media, concept, content and composition.	Good
5A6: Understand the potential and limitations of a range of processes, technologies and techniques involved in the development and production of work for print and screen based delivery. (Knowledge & Understanding -  Research)	Through the process of experimentation of various printing methods and documenting this on my blog, I soon became aware of the certain limitations that are faced with each of the printing processes and the different aesthetics that come with print. These experiments have helped me to decided what process is the best for my practice and how I can utilize what I have learnt through experimentation and transfer that into my final images. This has been evidenced on my blog where I have faced new technologies and techniques in order to increase the development of my work surrounding print based delivery.	Good
5B4: Analyse and critically evaluate primary/secondary source material to inform the development and contextualisation of ideas, concepts and products through individual responses to set briefs. (Cognitive Skills - Problem Analysis, Problem Solving)	Through researching editorial artists, screen-printing artists and animated stings, my work has been more well informed with the techniques and concepts that are gained through continual research. Through researching my author, I was then able to start creating ideas that has a substantial amount of content that is fueled by constantly referring back to the original source of information whilst developing the project in other areas. This is shown on my blog where I have been inspired from the authors ideas but have taken my own tangents that have loose relations to the original source.	Good
5C4: Select, manipulate and apply appropriate media, processes and technologies in the development, production and presentation of ideas, concepts and products. (Practical Skills -  Practical and Conceptual Development)	Learning and becoming more aware with the different processes of printing methods has been a new turning point for my practice and how I will think about approaching new briefs. It has also made me think about my own personal practice and how I want my images to look and what direction my practice will be taking. I want to carry on developing my newly gained methods of printing across all areas of my image making, I wish to include the textures and colors that are achievable through print and combine that with my hand crafting quality to create something completely new and original. These thoughts and decisions are evidenced on my blog	very good
5C5: Identify, evaluate and apply practical/technical processes, materials and media in order to produce technically competent and conceptually appropriate outcomes. (Practical Skills - Visual Quality and Technical Competence)	The overall visual quality and craftsmanship is what I consider to be the most important part of my practice. I think this is clear within my blog that I have demonstrated and developed a high level of visual quality within my screen-printed designs. I feel that the technical processes that have been developed in this module will also inform future briefs in terms of the material process and media used in order to achieve my desired aesthetic within my practice.	Excellent
5D4: Demonstrate the ability to communicate the development and resolution of ideas through appropriate visual and written presentation of work. (Key Transferable Skills - Presentation and Evaluation)	I have demonstrated a good level of visual presentation of my printed images. I have also demonstrated the ability to show development through experimentation which has informed a well resolved set of outcomes. I have also developed a level of visual and written appropriate response that is evidenced on my blog. The resolution of ideas has been clearly shown on my journey through this module and evidence is provided on my blog posts.	Very good

Summative Evaluation (See Evaluation Guidance on next page for more information)

You are required to write a 750 word Summative Evaluation of this module.

Please type up your Summative Evaluation in the box below. Make a PDF of the document, print out a copy to submit with your portfolio of work and post the PDF as your final post on your OUIL504 blog.

I personally think that this project has been the most beneficial to my development as an image maker. At the start of this module I had little no experience in analogue print processes, but now I feel that I have gained a wide range of useful skills methods and processes such as screen-printing that has changed the way I think about not only how I will approach future projects, but also how I will think about making more professional finalized images that will overlap into my own personal practice. The new print processes I have learnt within this project has been the most enjoyable way for me to create my images, the brief really pushed me away from thinking about how I would usually tackle a project, This module has allowed me to be pushed out of my comfort zone and through the process of experimentation discover new and original methods of image making. Colour, shape, line and texture are all areas in which I think I have progressed with in this module. Screen-printing has been the most successful print process that I have learnt, this has been the most beneficial and enjoyable part of the project discovering how I can use colour, shape and line in screen-printing to get a completely unique and effective aesthetic to my own images and designs. Being in the print room has really helped me to understand the new processes and methods such as t-shirt printing that has really had a large impact on what direction I want my personal practice to take. I was really happy with my final printed images in studio brief 2, the experiment processes enabled me to combine my natural hand drawing style with a printed aesthetic that has converted a simple drawing into something that could potentially be sold, I feel like my work has gained a sense of professionalism in this module which will be further developed and refined. This module has also allowed me to develop my computer software abilities, using Photoshop for editing and enhancing images has really helped to the overall aesthetic of my editorial final designs and this knowledge will be helping me to produce finalized higher quality images. Throughout this project I have really got to understand how to use roughs, sketches and storyboards to my best possible advantage. I have discovered that by the process of roughing out ideas, much can be made from the smallest of sketches so there is no need to spend wasted time in the sketchbook refining thumbnails when the idea is all that is needed to be taken forward. The process of roughs gives me a brief idea of composition, line, shape and context of the image. For me I have learned that that is enough to make a strong finalized design. Many of my decisions that have been made throughout this project has been influenced by tutors and peers. When making some big decisions that would change the direction of my project, I would first consult my peers seeking advice and opinions from others. I have found that getting feedback from a wide range of people can help to make the decision needed in order to put my project onto the path that will lead me to creating the best possible outcomes. Looking back now I realize how I could have tackled this module in a way that would have given me the best possible overall outcome. I feel like for studio brief three I could have put a lot more effort into the whole process of creating the sting, I could have further explored the possibilities that could be achieved through moving pictures. My knowledge on the software's are limited but I could have watched videos, asked others and just spend more time experimenting and refining my animation. Another way in which I could have managed this module more effectively is my use of blogging. I will spend much time thinking about different aspects of my work, what I've discovered, what went well and what didn't, but I haven't translated these thoughts reflectively or consistently throughout my blogs. I need to get myself in the routine of keeping my blog updated as my project progresses, this will really help me to reflect on my own practice while the thoughts are still fresh. I have found that blogging work in retrospect makes it much more difficult to communicate what my original thoughts were at the time. So in future projects I will make sure to keep my blog posts consistent in order to have the best critical and reflective evaluation of my project as it takes new directions. Another way in which my project could of had more depth is that is my design work were more well informed with research about my author and if my final images had stronger conceptual elements Overall I am really happy with what I have achieved during this project, this has been my favorite brief at Leeds College of Art. The methods and processes I have learnt will be taken forward into future briefs and also into my own personal practice. The process of screen-printing has helped to elevate the quality of my work and has given me more confidence as an image maker as to what direction I would like to start pursuing in order to get the best out of my illustration.